It has historically developed that the basic place of application of the abilities and talents of the woman is in marriage. Many and now believe, that the unmarried woman completely cannot realize herself in life. Those ladies who does not marry "in time" name "old maidens"; and those who find the "special one", but understand, what a malicious joke this destiny played with them, soon are named "single mothers". In general for the woman there is nothing good, neither in the first, no in the second. Nevertheless, each of us sooner or later decides to get married. One goes in the registry office with the old friend, and another in searches of the special one goes to a newspaper. Also it is not known, on what from ways there will be happiness.
Today it is already difficult to believe, that the practice of a newspaper acquaintance goes from Roman times. As for Russia, it became popular only in the beginning of the 20th century.
Today marriage advertising is submitted by enormous quantity of variations. Like: "Virgin, nice, green-eyed, blonde", and "the harmonious brunette trusting the happy star", and, naturally, "is more gentle than silk, womanly, decent widow". It is not a secret, that Russian brides cause a special interest of foreign grooms because they are beautiful and unpretentious. It is natural, that each bride has a set of qualities which the future husband should have, it is various. For one it is a floor space, for another - sexuality, and for the third - appearance, higher education plus highly paid work. Distinction consists only in the one who and on what stakes - on material or spiritual values. The advertiser himself sets coordinates, he searches only for the one whom wishes to find (growth, weight, a mark of the zodiac, a trade, bents, a hobby, a financial position etc.), unique difference of these circuits consists in a set of characteristics. At different people required "systems of coordinates" are various. But always they are initially set in the marriage announcement. And today Russian women already "celebrate" century anniversary of the "public" rights to a choice".